This article emphasises the importance of selecting a CMS that can adapt and support an organisation as it evolves. We focus on the adoption of a Hybrid Headless CMS*.

[*A Headless model is a backend-only content management system that’s built from the ground up as a content repository. The content is then accessible via an API (like GraphQL) for display on any device. This separates your data (the “body”) from how it’s presented (the “head”), hence the term “headless”]

Here are the main points:

• Headless CMS Solution: To address the need for future-proofing, we highlight the importance of a headless content management system (CMS) as part of an organisation's digital transformation
• Core Factors: The article identifies five core factors that make a headless CMS an ideal choice for future-proofing content marketing:
  • Excellent omnichannel experiences, allowing for efficient content distribution across various digital channels
  • Scalability, enabling adjustments without disrupting the front end and supporting various use cases, especially for e-commerce businesses
  • Always evergreen, meaning content remains up-to-date without complex updates.
  • Low-cost, future-proofed solution, reducing costs and provider lock-in
• Personalisation (Hybrid Approach): While a headless CMS is effective for future-proofing, it falls short in terms of personalisation and interleaving dynamic content. The wider consensus suggests a hybrid approach that combines front-end tools with APIs to maintain personalisation capabilities- such as our AbsolutelyInteractive CMS