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Marketing Automation

Invaluable digital tools for marketers

 

What is AI MA?

Our MA platform delivers qualified lead generation, increased revenues, improved conversion rates, increased productivity, personalisation and enhanced customer service

Marketing Automation is a key tool in any digital marketing arsenal. Without it, most marketers are blind; merely focussed on driving traffic and looking at averaged metrics but not really understanding their visitors or whether they are actually engaging (or not). Our AbsolutelyInteractive (AI) Marketing Automation not only offers full CMS, CRM and Email Marketing capabilities but, notably, a fully-integrated Marketing Automation solution, which also extends to business process automation.

Find out more about the benefits below:

Profiling Customers

Deliver personalised web pages (based on past behaviours and profiles) to more deeply engage users and progressively profile them, even anonymous users

Automated Lead Scoring

Drive leads to your sales staff along with behavioural data to improve conversion rates and shorten sales cycles (CRO)

Targeted Email Campaigns

Increase email open and click rates with personalised, relevant content to the right people at the appropriate time

Centralised Analytics

Aggregated analytics from several sources provide amazing insights to marketing performance and qualified lead data

Build Relationships

MA allows you to nurture your customers over the long term as the system captures their behaviours to optimise their journeys

Increase Gains

The automation of repetitive business tasks/workflows reduces costs and allows you to achieve more, e.g. automate service renewals, re-marketing activities, handle returns, etc

Lead Scoring

Use lead scoring to deliver qualified leads to sales and assess your 'hot prospects'

Competitive Advantage

Overall, the many benefits generated through AI MA will deliver advantage over your competitors

Create Personalised Interactions

AbsolutelyInteractive MA provides the means to create as many different sales journeys as you need for all of the different personas who interact across your digital presence

AI MA User Journeys

Creating user journeys could not be easier than with AI MA, you just drag and drop many different kinds of steps, including conditional branches triggered by simple or arbitrarily complex sequences of user events and user CRM data. Everything is processed in real-time and is measurable. AI MA Journeys can run between set dates and provide reports showing exactly who is at each stage in the customer journey or buying process.

Reporting and Lead Scores

Marketing Automation

Apply lead scores to reward any user behaviour to also target your email campaigns along with the normal demographic segmentation.

Lead scoring trends also feed detailed reports showing your Hot Prospects. Some examples of user behaviours that can trigger conditional branches in your journeys include;

  • Visiting a page or section within your site(s) (or even external sites using Javascript)
  • Searching for any particular term and/or its variants
  • Downloading any file(s)
  • Receiving, opening, bouncing and click-throughs in any email campaigns or triggered emails sent
  • Watching any video(s)
  • Completing a particular form
  • Clicking a particular button
  • Achieving a certain lead score level
  • Subscribing or registering on your site(s)
  • Adding items to a basket or wishlist 
  • Making an online purchase
  • Matching values within the fields in their CRM record

In Summary

AbsolutelyInteractive MA is part of the AbsolutelyInteractive suite, which is fully content managed, giving you total control of your online campaigns, triggers and personalisation of any page on your site(s). AbsolutelyInteractive MA can also operate as a standalone system and can be integrated with your existing website, email marketing and CRM systems at a fraction of the cost of comparable systems.

Campaign Management

AbsolutelyInteractive MA allows you to build and manage welcome, re-marketing, abandoned basket, up-sells and cross-sell campaigns. AI MA also supports progressive disclosure and automated user profiling

Unparalleled Power

AbsolutelyInteractive MA delivers unparalleled power, competitive advantage and marketing insights, providing just what overstretched marketing departments need today

Website Personalisation

The entire AbsolutelyInteractive suite provides you with all of the online marketing tools needed within a single administration system, giving you unsurpassed website personalisation, touch-point/brand consistency, analysis/intelligence and lower running costs

An overview of MA and benefits

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