Marketing automation

Our absolutelyinteractive Digital Marketing platform not only offers full CMS, CRM and Email Marketing capabilities but, notably, a full integrated Marketing Automation solution.

What are the benefits of Marketing Automation?

  • 93% of B2B buying decisions start with online research - use MA to profile your visitors and deliver personalised customer journeys to deliver qualified leads
  • Automated lead scoring drives qualified leads to your sales staff alongside each lead's behavioural data, this helps to improve conversion rates and shortens sales cycles
  • Increase email open and click rates through personalised, relevant content delivered at the right time
  • Aggregated and centralised analytics from several sources provide amazing insights into inbound marketing performance, i.e. filters, user behaviours, web routes, searches and social
  • Assists in building relationships and nurturing customers over the long term
  • Takes care of repetitive tasks, reduces costs and delivers more gain
  • Enables A/B testing of emails, site content, landing pages, etc
  • Provides you with significant competitive advantage

absolutelyinteractive MA provides the means to create as many different sales journeys as you need for all of the different prospects and customers who interact across your digital presence.

It allows you to visualise, automate and measure the effectiveness of these journeys - no matter how complicated the resulting sales funnels are... Please see our example to the right.

Marketing automation - Project Image

Marketing Automation is a key tool in any digital marketing arsenal

Without it, most marketers are blind - focussed on driving traffic but not really understanding who users are or how they are actually engaging...

Reporting and Lead Scores

Your Marketing Automation Journeys can run between set dates and provide reports showing exactly who is at each stage in their buying process.

You can apply lead scores for any user behaviour and use these behaviours to segment your email campaigns and journeys. Behaviours supported include:

  • visiting a page or section within your site(s)
  • searching for any particular term &/or its variants
  • downloading any file(s) (PDFs, etc)
  • receiving, opening or click-throughs in any email sent
  • watching any video(s)
  • completing a particular form or forms
  • clicking a particular button or buttons (useful for built-in landing pages)
  • achieving a certain lead score level
  • logging-in or logging-out
  • subscribing or registering on your site(s)
  • adding items to a basket or wish-list and making an online purchase
  • having matching values within fields in their CRM record

This allows you to have access to detailed reports showing your Hot Prospects (please see left).

Named User Activities Provide Massive Insights

You can drill into the detail and see any known user's behaviours and their sources of lead scores...

In Summary

absolutelyinteractive MA is fully content managed, giving you total control of your online campaigns, triggers and personalisation and is part of the absolutelyinteractive suite. Together, they provide all of the online marketing tools needed within a single administration system. This provides unsurpassed web site personalisation, touch-point/brand consistency, analysis/intelligence and lower running costs than any collection of standalone solutions.

Use absolutelyinteractive MA to manage welcome campaigns, winbacks, abandoned baskets, nurturing customers, up-sells/cross-sells, remarketing activities, progressive disclosure profiling and regular e-newsletters among anything else that your digital marketing strategy requires.

absolutelyinteractive MA delivers unparalleled power, competitive advantage and marketing insights, providing just what overstretched marketing departments need today.

Use the GET IN TOUCH link below or call on 01908 889760 to save time, reduce costs, improve productivity and deliver a better service level to your customers.

[PS. You will be pleased to know that AI MA can also operate as a standalone system and can be integrated with your existing web site, email marketing and CRM systems and is offered at a fraction of the cost of comparable systems.]

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