What are the Benefits?

Marketing Automation is a key tool in any digital marketing arsenal, without it, most marketers are blind - focussed on driving traffic but not really understanding those visitors and how they are actually engaging. Our AbsolutelyInteractive (AI) Digital Marketing platform not only offers full CMS, CRM and Email Marketing capabilities but, notably, a fully-integrated Marketing Automation solution. 

Profiling Customers

Deliver personalised web pages to engage users and update their CRM data to automate profiling, of even anonymous users

Automated Lead Scoring

Drives leads to your sales staff along with behavioural data to improve conversion rates and shorten sales cycles

Targeted Email Campaigns

Increase email open and click rates with personalised, relevant content to the right people at the appropriate time

Centralised Analytics

Aggregated analytic data from several sources provide amazing insights to marketing performance and qualified lead data

Build Relationships

MA allows you to nurture your customers over the long term as the system assesses their common behaviours

Increase Gains

The automation of repetitive tasks reduces costs and allows you to achieve more, e.g. automate service renewals, re-marketing activities, etc

Lead Scoring

Use lead scoring to deliver qualified leads to sales and assess your hot prospects

Competitive Advantage

Overall, the many benefits generated through AI MA will deliver advantage over your competitors

Create Personalised Interactions

AbsolutelyInteractive MA provides the means to create as many different sales journeys as you need for all of the different personas who interact across your digital presence.

MA User Journeys

Creating user journeys could not be easier than with the AI MA, you just drag and drop many different kinds of steps, including conditional branches triggered by simple or arbitrarily complex sequences of user events and user CRM data. Everything is processed in real-time and is measurable. AI MA Journeys can run between set dates and provide reports showing exactly who is at each stage in the customer journey or buying process. If you are a Salesforce user, you can trigger tasks for sales when a lead is sales qualified, etc.

Reporting and Lead Scores

Marketing Automation

Apply lead scores to reward any user behaviour to also target your email campaigns along with the normal demographic segmentation.

Lead scoring trends also feed detailed reports showing your Hot Prospects. Some examples of user behaviours that can trigger conditional branches in your journeys include;

  • Visiting a page or section within your site(s)
  • Searching for any particular term and/or its variants
  • Downloading any file(s)
  • Receiving, opening or click-throughs in any email sent
  • Watching any video(s)
  • Completing a particular form
  • Clicking a particular button
  • Achieving a certain lead score level
  • Subscribing or registering on your site(s)
  • Adding items to a basket or wishlist 
  • Making an online purchase
  • Matching values within the fields in their CRM record

In Summary

AbsolutelyInteractive MA is part of the AbsolutelyInteractive suite, which is fully content managed, giving you total control of your online campaigns, triggers and personalisation of any page on your site(s). AbsolutelyInteractive MA can also operate as a standalone system and can be integrated with your existing website, email marketing and CRM systems at a fraction of the cost of comparable systems.

Campaign Management

AbsolutelyInteractive MA allows you to build and manage welcome, re-marketing, abandoned basket, up-sells and cross-sell campaigns. AI MA also supports progressive disclosure and automated user profiling

Unparalleled Power

AbsolutelyInteractive MA delivers unparalleled power, competitive advantage and marketing insights, providing just what overstretched marketing departments need today

Website Personalisation

The entire AbsolutelyInteractive suite provides you with all of the online marketing tools needed within a single administration system, giving you unsurpassed website personalisation, touch-point/brand consistency, analysis/intelligence and lower running costs

Here's an overview of MA and benefits