Landing on this page has created a behavioural event
We've used this event (and there are many different MA events types that could be used) to identify that you are interested in say, 'swimming' - we know 'swimming' sounds artbitrary but this page could be one of your product or service pages or perhaps a page that is designed to express your solutions for a specific industry sector and the user has shown an interest in that instead...
So, with AI MA, you can personalise any aspect of any page on your site or trigger the execution of a customer journey that updates the user's CRM record, sends triggered emails, increases their lead score, etc. The scope and insights generated from this technology is limitless.
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