Webtec Multi-lingual Digital Marketing

A solution meeting a highly technical brief that has transformed sales revenue and customer insights and intelligence.

This is a solution that warrants a deeper discussion - since it covers so many bases and delivers so much. Not least, one of the most complex but powerful Marketing Automation solutions delivered to date.

Marketing activities drive tag-based lead-scoring users through multiple sales funnels - oriented towards each vertical and horizontal that the business supports. Dedicated journeys guide users through access to detailed product information, applications, case studies, forms and technical downloads towards a marketing qualified lead status.

Leads are then routed through our MA Sales Dashboard based on territory and trend in lead score so that the correct sales team can then follow the sales process through.

Thank you for all the work and help last year making the website project a joy to work on. I’m looking forward to the work we still have to do and any new work coming through in 2017. I had a few thoughts over Christmas and I think we should make the website fully voice controlled in any language and also a Russian, Arabic and ancient Egyptian version all up and running by February, I’ll leave that one with you!!

Sam Thompson, Central Marketing Executive

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Marketing Automation

Our MA Platform is a key differentiator for Webtec and provides significant competitive advantage.

Although a sizable business, Webtec like many other businesses do not have a team of marketers in every territory to chase every interest. Instead, the MA system delivers Hot Prospects (qualified leads) directly based on lead scores and  online behaviours by known users across their entire web presence - six language versions (including Chinese), email marketing campaigns, online forms, SEO and pay per click.

Webtec Multi-lingual Digital Marketing - Project Image

MA Customer Insights

MA Report

The Future

Future opportunities will include integration of the core absolutelyinteractive platform with Webtec's Epicor ERP solution.