MedicAlert is a national charity based in Milton Keynes with an annual turnover of £1.3M from subscriptions and jewellery sales. They provide vital medical information to emergency services staff at the scene via high-quality jewellery engraved with a member’s primary medical conditions and secure telephone services.
This project involved migrating MedicAlert’s entire technical and business infrastructure from a large and complex but inflexible and unsupported legacy business system/web site to a new, fully-specified and modern digital ecommerce and back-office business solution. Prior to the project, all customer interactions relied on phone, fax and emails. Now, all such interactions can take place online.
Our approach involved undertaking a significant on-site discovey phase to understand the problem space and derive a detailed series of agreed initiatives to deliver the new solution. Substantial specification documentation was developed alongside complete visual and interactive wireframes. Collectively these produced tangible and understandable recommendations to MedicAlert early on in the project, reducing risk and engendering mutual understanding and clarity of scope.
Detailed project plans, weekly status reports and regular work-in-progress milestones were delivered throughout the project, unit/system testing took place regularly and continuously on the staging site.
We customised our award-winning AbsolutelyInteractive CMS (AI) by extending its integrated Marketing Automation solution to enable the creation of role-based jobs with automated journeys, which are triggered and processed (in real-time) by members' online interactions (and matching dates for renewal reminders, etc) and accessed via staff job queues within secured administration pages on the single web-site platform.
Integration with multiple third-parties enabled online orders using a variety of payment methods including PayPal, Stripe (credit card) and Direct Debits via GoCardless.
The core capabilities of AI were employed to deliver a modern and responsive web-site with intuitive and complete layout and content control and powerful digital marketing capabilities to assist in the organisations growth.