LuckinsLive Online Product Catalogue
Luckins’ was THE old printed electrical industry bible and started 50 years ago.
So, launching LuckinsLive was a critical step, since it meant moving away from the 3 inch thick printed catalogue that contractors and wholesalers had lived with for so long and creating a new industry standard - online.
With so much data in the system (over 1,000,000 products), the architecture and design of the solution was critical. After close cooperation between S-Digital and Luckins, the site went live in 2010 to great acclaim. S-Digital have been in a process of continuous improvement on the site ever since, with major new areas of enhancement released regularly, especially in 2017 (please see last section of this case study).