LuckinsLive Online Product Catalogue

Luckins’ was THE old printed electrical industry bible and started 50 years ago.

So, launching LuckinsLive was a critical step, since it meant moving away from the 3 inch thick printed catalogue that contractors and wholesalers had lived with for so long and creating a new industry standard - online.

With so much data in the system (over 1,000,000 products), the architecture and design of the solution was critical. After close cooperation between S-Digital and Luckins, the site went live in 2010 to great acclaim. S-Digital have been in a process of continuous improvement on the site ever since, with major new areas of enhancement released regularly, especially in 2017 (please see last section of this case study).

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Innovation provide answers

The entire LuckinsLive solution is built using our AI CMS, this just indicates how powerful and flexible this system really is. LuckinsLive now includes:

  • Manufacturer Profile Pages with Resource
  • Detailed product pages with links to picing and downloads (via ACL)
  • Google Map Mashup of contractor locations
  • Detailed manufacturers' graphical statistics
  • Multi-tiered membership with auto-renewals
  • Browser Toolbar for instant product / price searches for wholesalers and specifiers
LuckinsLive Products - Project Image

Return on Investment

Not only was the site cost-effective to produce and deliver based on a series of AI customisations but the site also generates revenue from manufacturer advertising and promotion, all of which is managed within AI.

Registered users also gain access to a basket-based quoting system and a service to watch prices on common products; adding significant value over the old paper-based system.

Online product data are synchronised in real-time against a master database of products and prices managed by Luckins and integration goes much deeper.

2017 Updates

In 2017, we have significantly enhanced LuckinsLive:

  • Data captured from multiple sources to evaluate who is viewing what manufacturers' products
  • Manufacturer views with detailed metrics and dynamic graphs
  • Updated flat UI
  • White labelled version of LuckinsLive for major UK electrical contractor group
  • Refined and optimised product searches
  • Additional dynamically linked 360 product videos, etc