Key Trends and Insights

Three years on from the arrival of generative AI, almost nine in ten organisations now use AI regularly, yet progress remains uneven. While the tools have become commonplace, most businesses have not integrated them deeply enough into their workflows to achieve meaningful, enterprise-wide impact. At the end of 2025 there is a landscape of expanding adoption, especially of agentic AI, paired with persistent challenges, as many organisations continue to struggle with moving from pilot projects to truly scaled results.

1.

Still Stuck in Pilot Mode

Most organisations remain in the experimentation stage. Nearly two-thirds have yet to scale AI across the enterprise.

2.

Strong Interest in AI Agents

Sixty-two per cent of organisations are already experimenting with AI agents, indicating growing curiosity and early testing.

3.

Early Benefits, But Limited Enterprise-Level Impact

Businesses are seeing cost and revenue improvements in specific use cases, and 64 per cent say AI is supporting innovation. However, only 39 per cent report meaningful EBIT impact at an enterprise level.

4.

High Performers Aim Beyond Efficiency

While 80 per cent set efficiency as a core objective for AI initiatives, the organisations gaining the most value also pursue growth and innovation alongside it.

5.

Workflow Redesign Is Essential for Success

Half of the highest-performing organisations are using AI to drive genuine transformation, which typically involves redesigning workflows rather than simply adding AI to existing processes.

6.

Mixed Expectations on Employment Impact

There is no clear consensus on how AI will affect workforce size, with organisations holding differing views on whether employee numbers will decrease, increase, or shift in the coming year.