Digital marketing fun facts from YoDawg, the office doggie

07 October 2021 Chris Rodbourne

65% of businesses have accelerated their digital marketing due to the Covid-19 pandemic.
72% of a marketing budget will be spent on digital activities.
43% of businesses don’t have an app.
Over the coming year, 45 percent of marketers plan to work on website optimisation to improve digital consumer experience.
70% of consumers strongly believe that the product with the greatest rating or review influences them, while another 67% say they are seeking for the best price.

87% of B2B marketers include email marketing in their strategy.
The average open rate within the retail industry is 12.6%, compared to financial services which is 24.8%.
Emails sent on a Friday receive a higher open and click rate than those sent on other days of the week.
A study found that 49% of all emails are opened on a mobile device.
41% of millennials check their work email in bed, either before or after work.

Around 64% of marketers actively invest in SEO.
89% of businesses rely on organic search as their most effective distribution channel.
Searches wih ‘near me’ have grown a 40% further YoY.
Studies have shown that 94% of the world’s content gets no external links.
The first organic search results on Google account for 32.5% of traffic share for a search term.
68% of online experiences begin with a search engine.
Only 5.7% of pages will rank in the top 10 search results within a year of being published.
Only one or two words make up 70.87 percent of keywords with more than 10,000 monthly searches.
Over the last year Google searches for ‘in stock’ have grown over 700%.

The top three organic content distribution channels that B2B marketers user are social media (89%), email (87%) and their own blog/website (86%).
Content with relevant imagery gets around 94% more views.
Titles with 6-13 words attract the highest and most consistent amount of traffic (this blog has 7, maybe that’s why you’re here!?).
WordPress users produce nearly 70 million new posts each month.
The average consumer attention span is 8 seconds so you need to make your content count!
85% of online content is less than 1000 words. However, long form content (more than 1000 words) receives more shares and links.
B2C content is more likely to be emotionally-based, focusing on making the customer feel good about a purchase.
84% of consumers expect companies to produce entertaining and helpful content experiences.
Businesses that have a blog experience twice as much email traffic as businesses who don’t.

Nearly 40% of marketers say the Covid-19 pandemic impacted their plans to include video in their strategies.
84% of businesses say that using video has helped them generate leads.
By year-end 2021 video viewers worldwide will hit 3.26 billion.
78% of people say they have watched a live stream over the last 12 months.
Online videos will account for more than 82 percent of all consumer internet traffic by 2022.
Video content receives twice as many shares than any other form of content, including social media posts.
67% of viewers will stop watching a video before it ends.
95% of marketers say that video has helped consumers to better understand their products and/or services.
When asked how they’d most like to learn about a product or service, 69% of consumers said they’d prefer to watch a short video.
In 2020, videos with #WithMe in the title gained over 2 billion views.
According to Comscore, the amount of time individuals 55 and older spend watching YouTube videos increased by 10% between May 2020 and May 2021.