Why is GDPR so important?

 The General Data Protection Regulation (GDPR) provides all EU citizens with essential rights,
control of their personal data and transparency regarding how their data are used.

AbsolutelyInteractive is fully GDPR-compliant, including a number of tools to ensure that you can be too.

Who must comply?

Any business, big or small, anywhere in the world, whose data includes that of EU individuals

When was it enforced?

All companies should have become compliant with the GDPR as of 25 May 2018

Are there penalities?

Companies who still don't comply could face fines of up to £20m or 4% of annual income

Are you compliant?

Non-compliance with The GDPR could mean costly penalties for your company. Be sure to get in touch with us for more information on how we can help you become compliant. Call us on 01908 889760

What needs to be considered?

The GDPR requires you to make key changes to be fully transparent with your users about the personal data you store and how you intend to use it. You also need to give them the control to update or remove their personal data.

Lawful practices

You must identify and document the lawful basis for processing personal data (formerly known as the "conditions for processing"). You must have a purpose for collecting specific data and be able to prove the reason for obtaining these data.

Affirmative action

Consent can not be inferred or ambiguous, instead it must now be confirmed by your user by way of affirmative action. This must be expressed openly, in language that is easy-to-understand and specific to the data being requested. Under the GDPR, users can (and have the right to) consent to one action and refuse it for another. You must document and be able to prove how consent was provided by the individual.

Individual rights

Under the GDPR, everyone has the right to the protection of their personal data. This includes, but is not limited to, the right to be informed, to have access, to rectification, to be forgotten, to restrict processing, to portability, to object and to automated decision making/profiling.

So, what might you need to consider?

GDPR aims to remove absurd Privacy Policies and Terms & Conditions pages, forcing organisations to explain what users can expect and what will happen with their data. Since the GDPR demands clarity and disclosure when obtaining personal data, the ways in which you collect these data has changed.

Here are a few examples of best practices for websites, showing what you can and cannot do under the new GDPR regulations.

If you've not done anything still then we're ready to help with your GDPR transition

AI contains tools to handle the GDPR compliance. Below is a preview of a tool in AI v4 that generates a personalised template of data that your users can manage in accordance with their rights.


01908 889760

Where can I get more information?

In order to ensure that your company complies with the GDPR, the first step is to ensure that you have a full understanding of all the regulations associated with it. Below, you will find some helpful resources to guide you through the transition into the GDPR and the opportunity to get in touch with us to discuss how we can help ensure your company's website and digital marketing activities become and remain compliant.

Learn more

Take some time to familiarise yourself with the GDPR and what it means for the way your company manages its users personal data

GDPR info

See if you comply

Unsure of how all of this affects you? Review this GDPR checklist to see where you stand and ensure your company is prepared for the changes

View checklist

Get in touch

Get in touch with us to discuss GDPR and determine what changes may need to be applied to your website in order to comply

Contact us