Working with you to deliver insights and improvements
During the consultation session, we often use the proven RACE model to inform decisions and recommendations. Such as who will be interacting with you online, what they wish to achieve, what you want them to remember and how you can nurture them to conversion and ultimately becoming advocates of your organisation.
REACH covers building awareness of your brand, its products, solutions and services through various digital marketing methods including email marketing, SEO/PPC, social media, external site links and offline media to drive increasing visits to your presence.
ACT focuses on persuading site visitors or prospects to take the next step on their journey when they initially reach your site or social network presence by engaging them through relevant, compelling content and clear navigation pathways. This avoids bounces and, instead, moves them towards becoming a CONVERTed visitor; this is readily facilitated by Marketing Automation, of course.
CONVERSION is where the visitor commits to form a relationship that will deliver enhanced benefit to them by sharing aspects of their profile, subscribing and executing other calls to action. MA plays a key role here too.
ENGAGEment builds on relationships over time to achieve retention, loyalty, referral and up-sells (where relevant) such as support contract and license renewals, upgrades, etc.