Consultancy Services

By following proven methodologies that allow us to define, manage, implement, validate and innovate, we are able to deliver effective solutions across a broad spectrum of digital technologies, including digital marketing solutions, content management systems, e-commerce, mobile applications and bespoke software products.

Our Consultancy Service

We often provide our customers with an initial consultation/workshop session, as this allows us to fully understand the business goals and collaboratively gather all of the relevant information required from key stakeholders. It also allows us to add significant value at the outset of a project by deriving a clear digital strategy (model) to position the solution appropriately online, both for now and in the future.

The consultation session will also provide clarity in terms of the plan to deliver significant added value in terms of measuring and optimising the effectiveness of the solution defined. The consultation process can involve anything from a simple half-day meeting and report through to facilitated workshops and more in-depth analysis.

Our consultation session is based on a proven and logical methodology called SOSTAC (see right). This model ensures that all aspects of the project are well understood and can be realised systematically and analytically:

  • We start by ensuring an understanding of the needs and the space in which the solution and associated components will operate
  • It ensures that the delivered framework can present metrics that allows you to gauge success.
  • It allows us to collectively consider ancillary project details such as any specific hosting, security, disaster recovery and SLA requirements
Consultancy Service - Project Image

Consultancy isn't a one-off

We recommend regular consultation sessions to ensure that your plan remains on track and agile enough to respond to business and marketplace changes

Working with you to deliver insights and improvements

During the consultation session, we often use the proven RACE model to inform decisions and recommendations. Such as who will be interacting with you online, what they wish to achieve, what you want them to remember and how you can nurture them to conversion and ultimately becoming advocates of your organisation.

REACH

REACH covers building awareness of your brand, its products, solutions and services through various digital marketing methods including email marketing, SEO/PPC, social media, external site links and offline media to drive increasing visits to your presence.

ACT

ACT focuses on persuading site visitors or prospects to take the next step on their journey when they initially reach your site or social network presence by engaging them through relevant, compelling content and clear navigation pathways. This avoids bounces and, instead, moves them towards becoming a CONVERTed visitor; this is readily facilitated by Marketing Automation, of course.

CONVERT

CONVERSION is where the visitor commits to form a relationship that will deliver enhanced benefit to them by sharing aspects of their profile, subscribing and executing other calls to action. MA plays a key role here too.

ENGAGE

ENGAGEment builds on relationships over time to achieve retention, loyalty, referral and up-sells (where relevant) such as support contract and license renewals, upgrades, etc.

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